Measure R
Affirm State Law Wage Requirements for Public Contracting and Allow Project Labor Agreements Amendment
Official Summary
To preserve the City’s ability to continue receiving state infrastructure funding for public works projects, shall the Oceanside City Charter be amended to conform to state laws and best practices regarding prevailing wage and fair competition, including the use of project labor agreements for City public works with mandatory provisions for taxpayer protections, transparency, and accountability in the contracting process, by amending Sections 301, 302, and 303 of the Oceanside City Charter?
Notes
purpose is to align City Charter with laws governing state funding and financial assistance in support of public works projects
affirm prevailing wage requirements and allow for project labor agreements
Measure S
Levy Sales Tax to Fund General City Services Measure
Official Summary
To provide locally-controlled funding for Oceanside services and infrastructure, such as keeping streets, sidewalks, parks, and public facilities safe, clean, and well-maintained; fixing potholes; improving traffic; restoring/protecting local beaches; modernizing public safety/emergency facilities to improve 911 emergency response/community safety; and repairing aging infrastructure, shall City of Oceanside’s ordinance establishing a 1/2 cent sales tax be adopted, providing $20,000,000 annually for general government use for 10 years, with independent audits and citizen oversight?
Fiscal effects: The Oceanside City Attorney’s impartial analysis indicates that Measure S will generate approximately $20 million per year.
Notes
Oceanside’s current sales tax rate is 8.25%. If this passes, the sates tax rate would increase to 8.75% through 2036. If San Diego County Measure B also passes, the sales tax rate would be 9.25%. That sales tax increase has no expiration.
It would commence on or after April 1, 2027 and would remain in place for 10 years (2037). Measure X (added .5%) is in place until 2036.
funds can be used for any governmental purpose
Citizens’ Oversight Committee would be created
exemptions consistent with the Bradley-Burns Uniform Local Sales and Use Tax Law
901 Mission Ave
Previously known as Belvedere Mixed Use Project
Article from Coast News 6/19/24
Project specifics
APN: 147-196-10-00
901 Mission Ave, Oceanside CA 92054
Development Plan (RD24-00002)
Density Bonus (DB24-00004)
Developer: JPI Real Estate Acquisition II LLC
Owner: Rahim Amidhozour (owner of 550 Seagaze building) on doc 5/22/24
according to PBID, the property is owned by A & J L L C
Project Outine
site: 1.513 acres (65,912 sf)
building footprint: 56,337 sf (2018) -> 51,100 (2025)
Lot coverage 83.9% (waiver 7) vs standard of 60%
floors: 9 - 7 on Horne, 4 on Clementine (2018) -> 8 (2025)
residential units: 90 live–work units 92,411 sf (2018) -> 273 units (28 lo income) 486,707 (2025)
commercial: 8,357 sf (2018) -> 4.006 sf (2025)
hotel: 124 units 60,111 sf (2018) -> none (2025)
open space: 57,356 sf) (2018) -> (2025)
common space 49,969 sf (2018) -> (2025)
parking: 432 parking spaces. (2018) -> (2025)
waivers requested (per Mixed Use Development Plan standards - Articles 12 and 31)
allow setback encroachments (Article 12)
on Horne and Clementine, 8’ vs standard of 10’
Reduce useable open space requirements (Article 12)
minimum site landscaping 11% vs 15% standard unless fee provided for artwork
Amend required facade modulation requirement (Article 12)
Increase allowable building height (upon approval of a CUP) (Article 12)
building: 80’ for Horne, 95’ for Clementine vs 90’ max standard
elements: 19’ vs 10’ max standard
Adjust parking space extension requirement at the end of a parking bay beyond width of parking stall (Article 31)
Reduce total number of parking (Article 31)
Increase allowable lot coverage max (Article 12)
Lot coverage 83.9% (waiver 7) vs standard of 60%
Timeline
8/4/2014 - (Project #RSC14-00001) R SUBST CONFORMITY paperwork filed
2/7/2018 - Belvedere Project given 2 year extension. Profile of project at that time:
“The project is a proposed mid-rise, mixed-use development located on a 65,949-square-foot site (1.54 acres). It includes live-work/commercial/hotel and open/common space located at 901 Mission Avenue in Oceanside, California. The building footprint is 56,337 square feet (sf) and occupies roughly 85 percent of the site area. There are 90 live–work units on Levels 5 through 9 (92,411 sf), the commercial area consists of four units on Levels 1 and 2 (8,357 sf), the hotel area consists of 124 units on Levels 3 and 4 (60,111 sf), and the open space (57,356 sf) and common space (49,969 sf) consist of balconies, public space, a pool, a gym, a courtyard, a meeting room, and a lobby. There is also a total of 432 parking spaces.”
8/15/2022 - (Project #ADM22-00061) SB 330 Letter to allow 298 residential units and 124 hotel suites.
11/30/23 - filed paperwork in line with SB330 to allow project to adhere to density restriction in place on that date. In the city of Oceanside on this day there was no density restriction. Project as proposed on 8/20/25 at Downtown Advisory Committee meeting had density of 180.4 du/acre.
12/1/23 - City of Oceanside established density guideline of 86 du/acre. Project as proposed on 8/20/25 at Downtown Advisory Committee meeting had density of 180.4 du/acre.
5/22/24 - (Project #DB24-00004) Density Bonus Application filed
5/22/24 - (Project #RD24-00002) Development Plan filed
8/20/25 - Approved by Downtown Advisory Committee
10/15/25 - On Agenda for City Council / Community Development Committee
Documentation
8/15/2022 - (Project #ADM22-00061) SB 330 Letter to allow 298 residential units and 124 hotel suites.
5/22/24 - Discretionary Permit Application
7/27/24 - Application Review Committee - incomplete
(Planning Division)
VMT Project Information Form (PIF) has been evaluated per the City’s Traffic Impact Analysis Guidelines for VMT and LSA. The project is screened out from VMT analysis based on Table 2 Project Type: “Projects located in a Transit Priority Areas (TPA) or Smart Growth Opportunity Area as identified in the most recent SANDAG San Diego Forward Regional Plan and is consistent with the General Plan at the time of project application.”Sub District 2 Maximum Density = Unlimited
To substantiate the justification for a Class 32 Exemption, staff recommends submittal of the following: Provide a narrative describing why the project qualifies for a Class 32 Exemption and how the project meets the above Class 32 conditions.
Residential projects with more than five units must prepare a community outreach plan describing who might be affected by the project and strategy to implement community engagement efforts. Please submit a community outreach plan. A final report shall be submitted upon completion of outreach efforts and prior to deeming the application complete.
Building Division
The Plans do not show all EV Chargers requirements.
The Plans do not show a PV Solar Electrical System
The Plans do not show all fire Resistive Construction for the Type of Construction
The Plans do not show all Exiting requirements.
The Plans do not appear to show all Disabled Access requirements
The Plans do not show an Area Analysis
The Plans do not show the type of Occupancy, Type of Construction and what type of sprinklers will be used.
The Plans do not show the type of wall construction for the Type of Construction of the Building
Structural calculations, Energy calculations will be required.
Plans do not show areas of refuge.
Plumbing, Electrical, and Mechanical plans will be required.
The plans do not show compliance with the City of Oceanside midrise ordinance
11/26/24 - REDLINE_D&J - 3rd Submittal
6/18/25 - AQ-GHG Study
date - Archaeo Report
date - Biological_DRAFT2
6/18/25 - Exemption Memo
date - Geotechnical
6/18/25 - Noise Report
6/11/25 - Traffic LTS
date - Traffic VMT.pdf
Measure X
Extend Half Cent Sales Tax
Extend Half-Cent Sales Tax
To continue providing funding to maintain and improve general city services in Oceanside, including: road repairs, infrastructure maintenance, safe parks, beach and habitat restoration, fire, paramedic, and 911 emergency response, police patrols, crime prevention, and addressing homelessness, shall the City of Oceanside extend the existing ½ cent sales tax at the current rate (no increase) for 10 years, providing approximately $19,000,000 annually for general government use, with citizen oversight, independent audits, and all funds controlled locally?
support: $211,000 - Oceanside Firefighters Association
oppose: $0
Notes
Measure’s purpose is to extend the 1/2 cent sales tax until April 1, 2036. It was originally enacted in 2019 and is set to expire April 1, 2026.
Measure K
Establish Limits of Three Four Year Terms Whether Consecutive or Not for the Offices of Mayor and City Council Member
Establish Limits of Three Four-Year Terms Whether Consecutive or Not for the Offices of Mayor and City Council Member
Official Summary
Establish limits of 3 four-year Terms, whether consecutive or not for the offices of Mayor and City Council Member
Notes
Mayor and City Council term limits would be counted separately, so a person could potentially have 3 terms in the City Council and 3 terms as Mayor. A partial term of 2+ years counts as a full term. It will apply starting on Nov 3, 2020. The City Council unanimously approved putting this on the ballot.
Measure L
Rezone Approximately 176.6 acres in Northeastern Oceanside to Implement the North River Farms Project
Rezone Approximately 176.6 acres in Northeastern Oceanside to Implement the North River Farms Project
Official Summary
Rezone Approximately 176.6 acres in Northeastern Oceanside to Implement the North River Farms Project, approved by the City Council, including up to 585 homes, a 24.9-acre commercial village, 68.1 acres of agriculture, and 17 acres of parks/open space.
Official San Diego County Voter Guide Summary ; text of proposed law
Show Me The Money
support: $1,500,000 - North River Farms
oppose: $8,000
Notes
The current zoning is Agricultural, potentially allowing 2.5-acre minimum residential lots. The Oceanside Planning Commission rejected this development plan twice. But City Council took it up and approved it.
Measure M
Establish Cannabis Business Tax
Establish Cannabis Business Tax
Official Summary
Establish a Cannabis Business Tax not to exceed 6% of gross revenues for Cannabis Retailers, Manufacturers and Distributors and not to exceed 3.5% of gross revenues for Cannabis Cultivators to generate approximately $1,900,000 annually, until voters change or repeal the tax, to fund general city services, including enforcement efforts against cannabis businesses operating illegally
Notes
Current city law does not impose any specific business license taxes on the cannabis industry. Initial rates, based on gross receipts, are proposed to be 2.5% for cultivators, 3% for distributors, 4% for manufacturers and 5% for retailers. This is a general tax meaning its funds are not required to go to any specific purpose.
Measure W
Bonds for Oceanside Schools
Bonds for Schools by Levying Additional Property Taxes
Official Summary
To protect quality schools and upgrade aging facilities, shall Oceanside Unified School District’s measure to: upgrade classrooms for science, technology, engineering, arts, math instruction; address school earthquake, fire, health and safety standards; modernize computers and technology; and repair or replace deteriorating roofs, plumbing, electrical, heating and cooling systems; by issuing $160,000,000 in bonds at legal rates, providing approximately $9,100,000 annually, levying 3ȼ per $100 of assessed value while bonds are outstanding, with independent oversight and audits, be adopted?
Notes
New property tax would be in effect for the duration of the bonds (40 years). For a home assessed at $575,000 (median home price in Oceanside), the increase in property taxes would be $173 annually.
Measure X
Oceanside Sales Tax Increase
Oceanside Sales Tax Increase
Official Summary
To provide funding to maintain and improve general city services including: police patrols, crime, drug, and gang prevention, fire , paramedic and 9-1-1 response, pothole repair, street maintenance, improved infrastructure, maintain safe, clean parks and beaches, and address homelessness, shall the City of Oceanside establish a sales tax of one-half of one percent (0.5%) for 7 years, providing an estimated 11 million dollars annually for general city services, requiring citizen oversight, independent audits, and all funds controlled locally?
Notes
Sales tax would go from 7.75% to 8.25%. Currently all of North County is 7.75%, with the exceptions of Vista (8.25%) and Del Mar (8.75%).
Tax funds could be used for any municipal purpose, and would commence on April 1, 2019.
Measure Y
Voter Approval for Changes to Open Space and Agricultural Land
Voter Approval for Changes to Open Space and Agricultural Land
Official Summary
Shall the Initiative Measure Amending the Land Use Element of the Oceanside General Plan to Require Voter Approval of Proposals to Change the Land Use Designation or Zoning of Agricultural or Open Space Land to Any Other Use be adopted?
Notes
Does 3 things:
Adds a voter approval step for properties changing from Agricultural designation to any other zoning.
Adds a voter approval step for properties changing from Open Space designation to any other zoning.
“Residential development and agritourism shall be permitted provided such development does not interfere with existing agricultural operations and that the open space character of the area is preserved. Appropriate minimum lot areas shall be determined by the area’s topography, adjacent land uses, and the availability of public services and utilities; however, under no circumstances shall lot areas be less than two and one half acres. Lot configurations and dimensions sal provide areas of sufficient size to conduct limited low-intensity agricultural activities such as orchards, gardens, and the keeping of livestock.”