Sustainable Bliss

never stop learning!

2 - Research to Confirm Concept

Customer Research (Consumers and Businesses)

  • review census data to vet that customers are out there
  • interview potential customers to determine depth of needs

Local Competitor Research

  • review business data to determine if marketplace is crowded
  • review competitor websites and come up with list of their strengths

Industry Research

  • define list of industry standard product and service offerings
  • review customer needs and come up with list of gaps that you could fill

Best Practices

  • come up with examples
  • define optimal customers
  • research and document industry standards
  • create clear approach on distinguishing this business